Typeface Design – making new and classic ideas work

Desight for kudobadass typography, Product/Brand design, painted signs NGS London

 

Typeface Design – making new and classic ideas work

 

Typeface Design – making ideas work

By London sign writer Nick Garrett

Typeface design is something top signwriters pull up every stroke of the day.  Each curve struck by custom made chisel edged signwriters brush, follows a memorised pattern or cutting in profile.  For example Helvetica has a completely different DNA to Franklin Gothic, Univers and Gill sans.  An experienced writer holds this programmed information and differentiation like a digital plotter.

Recently I was asked by a leading brand to write a shop fascia using a font with a loose Victorian poster hand... with a modern twist!  Whattha!!!

I knew exactly what was needed… but while I was writing this wibbly font (or peotica sans as I termed it), my subconscious was going nuts!  Protesting on my left hemisphere while my right forged this subtle but beautifully bad logo!

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